cooking with abuela
VIDEO | PRE-ROLL | DIGITAL BANNERS | SPOTIFY | INFLUENCERS | WEBSITE
We partnered with influencer blogger Abuela’s Kitchen to create the Rumba sponsored Cooking with Abuela recipes. Rumba meats, which generally targeted an older Hispanic audience, wanted to begin the shift of targeting the new household of millennials and prominently English-speaking generations. Insights led us to understand that this audience had a desire to reestablish a connection with their heritage but didn’t typically have the means. This campaign featured three full traditional Hispanic recipes hosted on Rumbameats.com. The campaign featured multiple touchpoints and coupon incentives to drive sales at Walmart.
VIDEO | PRE-ROLL | DIGITAL BANNERS | SPOTIFY | INFLUENCERS | WEBSITE
We partnered with influencer blogger Abuela’s Kitchen to create the Rumba sponsored Cooking with Abuela recipes. Rumba meats, which generally targeted an older Hispanic audience, wanted to begin the shift of targeting the new household of millennials and prominently English-speaking generations. Insights led us to understand that this audience had a desire to reestablish a connection with their heritage but didn’t typically have the means. This campaign featured three full traditional Hispanic recipes hosted on Rumbameats.com. The campaign featured multiple touchpoints and coupon incentives to drive sales at Walmart.
#summerofsizzle
SAMPLING | IN-STORE POS | DIGITAL BANNERS | GIVEAWAY | EVENTS | SOCIAL MEDIA | PANDORA | SPOTIFY | TV SPOTS | INFLUENCERS
This was a large awareness push for Sterling Silver Premium beef across Canada at one of their largest retailers Sobeys. A traveling truck and sampling trailer spent the summer touring across Canada to their flagship stores. Each stop had pre and post awareness targeting engagement on social media. Customers who interacted on social and used the hashtag at each stop were entered to win $500. The campaign was supported with in-store POS and featured cooking segments on key news programs.
SAMPLING | IN-STORE POS | DIGITAL BANNERS | GIVEAWAY | EVENTS | SOCIAL MEDIA | PANDORA | SPOTIFY | TV SPOTS | INFLUENCERS
This was a large awareness push for Sterling Silver Premium beef across Canada at one of their largest retailers Sobeys. A traveling truck and sampling trailer spent the summer touring across Canada to their flagship stores. Each stop had pre and post awareness targeting engagement on social media. Customers who interacted on social and used the hashtag at each stop were entered to win $500. The campaign was supported with in-store POS and featured cooking segments on key news programs.
holiday roast
VIDEO | SOCIAL MEDIA | PRINT | DIGITAL BANNERS
Sterling Silver Premium Meats featured Signature Chef Janet Bourbon in a DIY holiday roast push. This campaign was a social-based video concept to showcase influencer Chef Janet Bourbon discuss the ease and preference of cooking a beef roast during the holidays. It was featured in local magazines and promoted through social channels.
VIDEO | SOCIAL MEDIA | PRINT | DIGITAL BANNERS
Sterling Silver Premium Meats featured Signature Chef Janet Bourbon in a DIY holiday roast push. This campaign was a social-based video concept to showcase influencer Chef Janet Bourbon discuss the ease and preference of cooking a beef roast during the holidays. It was featured in local magazines and promoted through social channels.
raised right here
IN-STORE POS | SOCIAL MEDIA | OUT-OF-HOME | EVENTS | SAMPLING | DIGITAL BANNERS | WEBSITE
This campaign was for a Texas-based beef provider. Content was featured at several Texas events and across social media. Primary messaging was to create awareness around the local aspect of the product and drive sales lift in two key markets: Lubbock and Houston.
IN-STORE POS | SOCIAL MEDIA | OUT-OF-HOME | EVENTS | SAMPLING | DIGITAL BANNERS | WEBSITE
This campaign was for a Texas-based beef provider. Content was featured at several Texas events and across social media. Primary messaging was to create awareness around the local aspect of the product and drive sales lift in two key markets: Lubbock and Houston.
rebranding
STERLING SILVER | ANGUS FARMS | BLACKWELL ANGUS | TENDER RIDGE ANGUS | GENUINE TEXAS BEEF | RUMBA MEATS | GOODNATURE PORK | HARRIS TEETER | BLACK ANGUS 43 | RANCHER’S RESERVE
Each brand listed above was involved with some form of a brand refresh. They ranged from a simple logo and messaging update to the extent of a complete brand overhaul. Over the course of two years, we successfully organized Cargill’s various product portfolios into a 3-tier system through extensive research, strategy, consumer insights, planning, concepting, and design.
STERLING SILVER | ANGUS FARMS | BLACKWELL ANGUS | TENDER RIDGE ANGUS | GENUINE TEXAS BEEF | RUMBA MEATS | GOODNATURE PORK | HARRIS TEETER | BLACK ANGUS 43 | RANCHER’S RESERVE
Each brand listed above was involved with some form of a brand refresh. They ranged from a simple logo and messaging update to the extent of a complete brand overhaul. Over the course of two years, we successfully organized Cargill’s various product portfolios into a 3-tier system through extensive research, strategy, consumer insights, planning, concepting, and design.
